In the year 2010, our organisation was formed which resolved to work for artisans living in very unfavourable situation and handing them a way to learn livelihood and lead a respectful life. in turn, contributing to the ultimate ambition of rebuliding and serving the nation in the best possible way an dwith this goal 'DHEER RUGS' came to existence. Dheer Rugs is the famliy bussniness that combines the pursuit of positive wealth creation along with spreading kindness in a way that benifits all of the stakeholders; the consumers, the artisans, employees, suppliers and channel partners. The business is built on bedrock of values that combines kindness as a default demeanour, compassion for those around, and the humility that everyone deserves dignity. Dheer Rugs works to tap into the creative capacity of those in society that are disadvantaged or rejected.